Month: May 2017

BUILDING OUT A BRAND

Continued growth and success motivated the law firm of Robles, Rael & Anaya to expand their existing office space at 500 Marquette. They realized this was a perfect opportunity to develop a corporate brand, and to express it through the design of the new office space.


Studio Hill worked with the partners to uncover story after story of RRA’s passion to win cases for their clients, willingness to go the extra mile, and the legacy of their legal skill and expertise. The resulting brand provides a sense of confidence that the client’s legal battle will result in the best possible outcome.


This brand informed the interior space through the use of strong, dark colors and solid, natural materials to represent the power and strength of RRA’s approach to practicing law. This was balanced with the use of light accents and metals for an inviting atmosphere. RRA’s navy corporate color grounded the space, and their 3 bar logo is repeated in subtle ways throughout including a 3Form panel wall, a bespoke conference table and artwork in the lobby. Custom artwork by S.M. Chavez was commissioned to bring in a comforting sense of nature and to unite the interior elements.

BE RESPONSIVE!

Fundamental Rules of Website Design
Number 1

“Be Responsive” doesn’t mean replying when you are spoken to. It refers to the ability of your website to scale up or down, depending on the viewer’s monitor size. It means that your site will automagically rearrange itself to work as well on a mobile phone as a full size desktop computer.

Not only do responsive sites improve legibility and usability for mobile users, who now account for more than 50% of internet traffic. In addition, Google rewards responsive sites with higher search engine rankings.

You can test your site to see if it is responsive by minimizing the window size on your monitor, and/or by viewing it on your phone. If it is not responsive, it may be time for a new website.

Stay current and join the responsive crowd!